Gerzema John. (2008). Brand Bubble: Looming Crisis in Brand Value. Jossey Bass.
Chicagoスタイル(17版)引用形式Gerzema John. Brand Bubble: Looming Crisis in Brand Value. New Jersey: Jossey Bass, 2008.
MLA(9版)引用形式Gerzema John. Brand Bubble: Looming Crisis in Brand Value. Jossey Bass, 2008.
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