Gerzema John. (2008). Brand Bubble: Looming Crisis in Brand Value. Jossey Bass.
芝加哥风格引文Gerzema John. Brand Bubble: Looming Crisis in Brand Value. New Jersey: Jossey Bass, 2008.
MLA引文Gerzema John. Brand Bubble: Looming Crisis in Brand Value. Jossey Bass, 2008.
警告：这些引文格式不一定是100％准确.