Strategic brand management : Building, Measuring, and Managing Brand Equity
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| Hlavní autor: | |
|---|---|
| Médium: | Neznámo |
| Vydáno: |
Pearson
2019
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| Vydání: | 4th |
| Tagy: |
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MARC
| LEADER | 00000 a2200000 | ||
|---|---|---|---|
| 020 | |a 978-93-325-4220-4 | ||
| 100 | |a Keller, Kevin Lane | ||
| 245 | |a Strategic brand management : Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 4th | ||
| 260 | |b Pearson |c 2019 | ||
| 999 | |c 402351 |d 402351 | ||
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| 952 | |0 0 |1 0 |2 ddc |4 0 |7 0 |a 60000225 |b 60000225 |d 2020-11-10 |e Prof. Mukund Madhav Tripathi |g 849.00 |i SITA/2020/CRB/13 |l 6 |o 658.827/KEL |p NB864 |r 2024-03-11 00:00:00 |s 2024-03-01 |w 2020-11-10 |y TB | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |7 0 |a 60000225 |b 60000225 |d 2020-11-10 |e Prof. Mukund Madhav Tripathi |g 849.00 |i SITA/2020/CRB/13 |l 5 |o 658.827/KEL |p NB866 |r 2023-12-07 00:00:00 |s 2023-11-21 |w 2020-11-10 |y TB | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |7 0 |a 60000225 |b 60000225 |d 2020-11-10 |e Prof. Mukund Madhav Tripathi |g 849.00 |i SITA/2020/CRB/13 |l 16 |o 658.827/KEL |p NB863 |r 2025-01-15 00:00:00 |s 2025-01-03 |w 2020-11-10 |y TB | ||