Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (4th.). Pearson.
Chicago Style (17th ed.) CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Noida: Pearson, 2015.
MLA (9th ed.) CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Pearson, 2015.
Warning: These citations may not always be 100% accurate.