Cita APA (7th ed.)

Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (4th.). Pearson.

Cita Chicago (17th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Noida: Pearson, 2015.

Cita MLA (9th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Pearson, 2015.