Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (4th.). Pearson.
Style de citation Chicago (17e éd.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Noida: Pearson, 2015.
Style de citation MLA (9e éd.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Pearson, 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.