Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (4th.). Pearson.
Lua i Stíl Chicago (17ú heag.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Noida: Pearson, 2015.
Lua MLA (9ú heag.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Pearson, 2015.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.