Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (4th.). Pearson.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Noida: Pearson, 2015.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Pearson, 2015.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.