Citazione Stile APA (7a Edizione)

Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (4th.). Pearson.

Citazione stile Chigago Style (17a edizione)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Noida: Pearson, 2015.

Citatione MLA (9a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th. Pearson, 2015.