Strategic brand management : building, measuring, and managing brand equity

Samankaltaisia teoksia

• Strategic Brand Management: Building, Measuring, and Managing Brand Equity
  Tekijä: Keller, Kevin Lane
  Julkaistu: (2020)
• Strategic Brand Management: Building, Measuring and Managing Brand Equity
  Tekijä: Keller, Kevin Lane
  Julkaistu: (2015)
• Strategic brand management : building, measuring, and managing brand equity
  Tekijä: Keller, Kevin Lane
  Julkaistu: (2022)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  Tekijä: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Julkaistu: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  Tekijä: KELLER KEVIN LANE
  Julkaistu: (2008)