Cita APA (7th ed.)

Aaker, D. A. (2015). Aaker on branding: 20 principles that drive success (NA.). Sage.

Cita Chicago (17th ed.)

Aaker, David A. Aaker on Branding: 20 Principles That Drive Success. NA. New delhi: Sage, 2015.

Cita MLA (9th ed.)

Aaker, David A. Aaker on Branding: 20 Principles That Drive Success. NA. Sage, 2015.