Kapferer, J. (2012). Luxury strategy: Break the rules of marketing to build luxury brands (2nd.). Kogan Page.
Cita Chicago (17th ed.)Kapferer, Jean-Noël. Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2nd. USA: Kogan Page, 2012.
Cita MLA (9th ed.)Kapferer, Jean-Noël. Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2nd. Kogan Page, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.