Luxury strategy : break the rules of marketing to build luxury brands
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Luxury strategy : break the rules of marketing to build luxury brands

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Bibliographic Details
Main Author: Kapferer, Jean-Noël
Format: Unknown
Language:English
Published: USA Kogan Page 2012
Edition:2nd
Subjects:
Luxuries Marketing
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Luxury strategy : break the rules of marketing to build luxury brands

Luxury strategy : break the rules of marketing to build luxury brands by Kapferer Jean-Noel

Published 2012
Unknown
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