Dawar Niraj. (2013). Tilt: Shifting your strategy from products to customers. HBRP.
Cita Chicago Style (17a ed.)Dawar Niraj. Tilt: Shifting Your Strategy from Products to Customers. USA: HBRP, 2013.
Cita MLA (9a ed.)Dawar Niraj. Tilt: Shifting Your Strategy from Products to Customers. HBRP, 2013.
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