Gamble, P. R., & Stone, M. (2006). Marketing Revolution!: The Radical new approach to transforming the business, the brand & the bottom line. IBM the Chartered Institute of Marketing Kogan Page.

Gamble, Paul R., and Merlin Stone. Marketing Revolution!: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line. India & UK: IBM the Chartered Institute of Marketing Kogan Page, 2006.

Gamble, Paul R., and Merlin Stone. Marketing Revolution!: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line. IBM the Chartered Institute of Marketing Kogan Page, 2006.