APA (7th ed.) Citation

Parasuraman A & Colby Charles L. (2001). Techno-Ready Marketing: How and why your Customers adopt technology. The Free Press & Simon & schuster.

Chicago Style (17th ed.) Citation

Parasuraman A and Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. NewYork: The Free Press & Simon & schuster, 2001.

MLA (9th ed.) Citation

Parasuraman A and Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. The Free Press & Simon & schuster, 2001.

Warning: These citations may not always be 100% accurate.