Cita APA (7th ed.)

Parasuraman A & Colby Charles L. (2001). Techno-Ready Marketing: How and why your Customers adopt technology. The Free Press & Simon & schuster.

Cita Chicago (17th ed.)

Parasuraman A i Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. NewYork: The Free Press & Simon & schuster, 2001.

Cita MLA (9th ed.)

Parasuraman A i Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. The Free Press & Simon & schuster, 2001.