Parasuraman A & Colby Charles L. (2001). Techno-Ready Marketing: How and why your Customers adopt technology. The Free Press & Simon & schuster.
Chicago-viite (17. p.)Parasuraman A ja Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. NewYork: The Free Press & Simon & schuster, 2001.
MLA-viite (9. p.)Parasuraman A ja Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. The Free Press & Simon & schuster, 2001.
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