Parasuraman A & Colby Charles L. (2001). Techno-Ready Marketing: How and why your Customers adopt technology. The Free Press & Simon & schuster.
Citazione stile Chigago Style (17a edizione)Parasuraman A e Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. NewYork: The Free Press & Simon & schuster, 2001.
Citatione MLA (9a ed.)Parasuraman A e Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. The Free Press & Simon & schuster, 2001.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.