Parasuraman A & Colby Charles L. (2001). Techno-Ready Marketing: How and why your Customers adopt technology. The Free Press & Simon & schuster.
Chicagoスタイル(17版)引用形式Parasuraman A , Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. NewYork: The Free Press & Simon & schuster, 2001.
MLA(9版)引用形式Parasuraman A , Colby Charles L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. The Free Press & Simon & schuster, 2001.
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