APA (7th ed.) Citation

Fenn Jackie & Mark Raskino. (2008). Mastering the Hype Cycle: How to choose the right innovation at the right time. HBP.

Chicago Style (17th ed.) Citation

Fenn Jackie and Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. USA: HBP, 2008.

MLA (9th ed.) Citation

Fenn Jackie and Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. HBP, 2008.