Fenn Jackie & Mark Raskino. (2008). Mastering the Hype Cycle: How to choose the right innovation at the right time. HBP.
Cita Chicago (17th ed.)Fenn Jackie i Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. USA: HBP, 2008.
Cita MLA (9th ed.)Fenn Jackie i Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. HBP, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.