Fenn Jackie & Mark Raskino. (2008). Mastering the Hype Cycle: How to choose the right innovation at the right time. HBP.
Citace podle Chicago (17th ed.)Fenn Jackie a Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. USA: HBP, 2008.
Citace podle MLA (9th ed.)Fenn Jackie a Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. HBP, 2008.
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