Cita APA (7a ed.)

Fenn Jackie & Mark Raskino. (2008). Mastering the Hype Cycle: How to choose the right innovation at the right time. HBP.

Cita Chicago Style (17a ed.)

Fenn Jackie y Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. USA: HBP, 2008.

Cita MLA (9a ed.)

Fenn Jackie y Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. HBP, 2008.