Fenn Jackie & Mark Raskino. (2008). Mastering the Hype Cycle: How to choose the right innovation at the right time. HBP.
Chicago Style (17. basım) AtıfFenn Jackie ve Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. USA: HBP, 2008.
MLA (9th ed.) AtıfFenn Jackie ve Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. HBP, 2008.
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