Macrae Chris. (1996). Brand Chartering Handbook: How brand organizations learn "living scripts". Addison Wesley Publishing Com.
Chicago Style (17th ed.) CitationMacrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". England: Addison Wesley Publishing Com, 1996.
MLA (9th ed.) CitationMacrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". Addison Wesley Publishing Com, 1996.
Warning: These citations may not always be 100% accurate.