Cita APA (7th ed.)

Macrae Chris. (1996). Brand Chartering Handbook: How brand organizations learn "living scripts". Addison Wesley Publishing Com.

Cita Chicago (17th ed.)

Macrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". England: Addison Wesley Publishing Com, 1996.

Cita MLA (9th ed.)

Macrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". Addison Wesley Publishing Com, 1996.