Macrae Chris. (1996). Brand Chartering Handbook: How brand organizations learn "living scripts". Addison Wesley Publishing Com.
Dyfyniad Arddull ChicagoMacrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". England: Addison Wesley Publishing Com, 1996.
Dyfyniad MLAMacrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". Addison Wesley Publishing Com, 1996.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.