Citazione Stile APA (7a Edizione)

Macrae Chris. (1996). Brand Chartering Handbook: How brand organizations learn "living scripts". Addison Wesley Publishing Com.

Citazione stile Chigago Style (17a edizione)

Macrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". England: Addison Wesley Publishing Com, 1996.

Citatione MLA (9a ed.)

Macrae Chris. Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts". Addison Wesley Publishing Com, 1996.