Brand Chartering Handbook : how brand organizations learn "living scripts"

অনুরূপ উপাদানগুলি

• Selling Blue Elephants : how to make great products that people want before they even know they want them
  অনুযায়ী: Moskowitz Howard
  প্রকাশিত: (2007)
• Lean Customer Development : Building products your customers will buy
  অনুযায়ী: Alvarez Cindy
  প্রকাশিত: (2014)
• Customer-Centered Products : Creating Successful Products through smart requirements management
  অনুযায়ী: Hooks Ivy F.
  প্রকাশিত: (2001)
• Blockbusters : the five keys to developing great new products
  অনুযায়ী: Lynn Gary S.
  প্রকাশিত: (2002)
• Out Think The Competition
  অনুযায়ী: Krippendrorff kaihan
  প্রকাশিত: (2012)