Brand Chartering Handbook : how brand organizations learn "living scripts"

Donated Books

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Macrae Chris
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	England Addison Wesley Publishing Com. 1996
Gaiak:	New products
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Selling Blue Elephants : how to make great products that people want before they even know they want them
nork: Moskowitz Howard
Argitaratua: (2007)

Lean Customer Development : Building products your customers will buy
nork: Alvarez Cindy
Argitaratua: (2014)

Customer-Centered Products : Creating Successful Products through smart requirements management
nork: Hooks Ivy F.
Argitaratua: (2001)

Blockbusters : the five keys to developing great new products
nork: Lynn Gary S.
Argitaratua: (2002)

Out Think The Competition
nork: Krippendrorff kaihan
Argitaratua: (2012)

BRAND CHARTERING HANDBOOK
nork: MACRAE CHRIS
Argitaratua: (1996)

Originals How Non-conformists Change The World
nork: Grant, Adam
Argitaratua: (2016)

Originals
nork: Grant, Adam
Argitaratua: (2016)

Living Brands
nork: Nadeau, Raymond A.
Argitaratua: (2007)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
nork: Ind Nicholas
Argitaratua: (2004)

Brands and Branding
nork: Brown, Stephen
Argitaratua: (2016)

How Brands Become Icons
nork: Holt,Douglas B.
Argitaratua: (2003)

HANDBOOK OF NEW PRODUCT DEVELOPMENT MANAGEMENT
nork: LOCH CHRISTOPH H
Argitaratua: (2008)

Living the brand
nork: Ind, N
Argitaratua: (2004)

INSPIRED : HOW TO CREATE TECH PRODUCTS CUSTOMERS LOVE
nork: CAGAN MARTY
Argitaratua: (2018)

The First Mile
nork: Anthony, Scott D
Argitaratua: (2014)

New Rules of Marketing and PR
nork: Scott, David Meerman
Argitaratua: (2015)

Blue ocean strategy w.Chan Kim
nork: Kim W Chan
Argitaratua: (2015)

The First Mile
nork: Anthony Scott D
Argitaratua: (2014)

Breaking Out
nork: Butman John
Argitaratua: (2013)

NEW PRODUCT DEVELOPMENT WITH CD
nork: ANNACCHINO MARC A.
Argitaratua: (2003)

From Brand Vision to Brand Evaluation
nork: Chernatony, Leslie de
Argitaratua: (2006)

How cool brands stay hot : branding to generation Y
nork: Bergh Joeri Van Den
Argitaratua: (2011)

Brand positioning
nork: Sengupta, Subroto
Argitaratua: (2006)

Brand Positioning
nork: Sengupta, Subroto
Argitaratua: (2005)

Brand immortality
nork: Pringle, Hamish
Argitaratua: (2009)

Origin of Brands
nork: Ries Al
Argitaratua: (2004)

Employer Brand
nork: Barrow, Simon
Argitaratua: (2005)

Brand Meaning
nork: Batey, Mark
Argitaratua: (2008)

Employer Brand
nork: Barrow, Simon
Argitaratua: (2005)

Strategic Brand Management
nork: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Argitaratua: (2008)

Brand Bubble: Looming Crisis in Brand Value
nork: Gerzema John
Argitaratua: (2008)

Best of Branding \: Best Practices in Corporate Branding
nork: Gregory James R.
Argitaratua: (2004)

Brand immortality how brands can live long and prosper
nork: Pringle, H
Argitaratua: (2009)

Brand immortality : How brands can live long and proper
nork: Pringle, Hamish
Argitaratua: (2009)

Brand immortality : How brands can live long and proper
nork: Pringle, Hamish
Argitaratua: (2009)

Brand Breakout
nork: Kumar, Nirmalya
Argitaratua: (2013)

Wiki Brands
nork: Moffitt, Sean
Argitaratua: (2011)

How Brands Become ICONS
nork: Holt, Douglas B
Argitaratua: (2004)

How Brands Become ICONS
nork: Holt, Douglas B
Argitaratua: (2004)