Brand Chartering Handbook : how brand organizations learn "living scripts"

Donated Books

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Macrae Chris
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	England Addison Wesley Publishing Com. 1996
Ábhair:	New products
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Selling Blue Elephants : how to make great products that people want before they even know they want them
de réir: Moskowitz Howard
Foilsithe / Cruthaithe: (2007)

Lean Customer Development : Building products your customers will buy
de réir: Alvarez Cindy
Foilsithe / Cruthaithe: (2014)

Customer-Centered Products : Creating Successful Products through smart requirements management
de réir: Hooks Ivy F.
Foilsithe / Cruthaithe: (2001)

Blockbusters : the five keys to developing great new products
de réir: Lynn Gary S.
Foilsithe / Cruthaithe: (2002)

Out Think The Competition
de réir: Krippendrorff kaihan
Foilsithe / Cruthaithe: (2012)

BRAND CHARTERING HANDBOOK
de réir: MACRAE CHRIS
Foilsithe / Cruthaithe: (1996)

Originals How Non-conformists Change The World
de réir: Grant, Adam
Foilsithe / Cruthaithe: (2016)

Originals
de réir: Grant, Adam
Foilsithe / Cruthaithe: (2016)

Living Brands
de réir: Nadeau, Raymond A.
Foilsithe / Cruthaithe: (2007)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
de réir: Ind Nicholas
Foilsithe / Cruthaithe: (2004)

Brands and Branding
de réir: Brown, Stephen
Foilsithe / Cruthaithe: (2016)

How Brands Become Icons
de réir: Holt,Douglas B.
Foilsithe / Cruthaithe: (2003)

HANDBOOK OF NEW PRODUCT DEVELOPMENT MANAGEMENT
de réir: LOCH CHRISTOPH H
Foilsithe / Cruthaithe: (2008)

Living the brand
de réir: Ind, N
Foilsithe / Cruthaithe: (2004)

INSPIRED : HOW TO CREATE TECH PRODUCTS CUSTOMERS LOVE
de réir: CAGAN MARTY
Foilsithe / Cruthaithe: (2018)

The First Mile
de réir: Anthony, Scott D
Foilsithe / Cruthaithe: (2014)

New Rules of Marketing and PR
de réir: Scott, David Meerman
Foilsithe / Cruthaithe: (2015)

Blue ocean strategy w.Chan Kim
de réir: Kim W Chan
Foilsithe / Cruthaithe: (2015)

The First Mile
de réir: Anthony Scott D
Foilsithe / Cruthaithe: (2014)

Breaking Out
de réir: Butman John
Foilsithe / Cruthaithe: (2013)

NEW PRODUCT DEVELOPMENT WITH CD
de réir: ANNACCHINO MARC A.
Foilsithe / Cruthaithe: (2003)

From Brand Vision to Brand Evaluation
de réir: Chernatony, Leslie de
Foilsithe / Cruthaithe: (2006)

How cool brands stay hot : branding to generation Y
de réir: Bergh Joeri Van Den
Foilsithe / Cruthaithe: (2011)

Brand positioning
de réir: Sengupta, Subroto
Foilsithe / Cruthaithe: (2006)

Brand Positioning
de réir: Sengupta, Subroto
Foilsithe / Cruthaithe: (2005)

Brand immortality
de réir: Pringle, Hamish
Foilsithe / Cruthaithe: (2009)

Origin of Brands
de réir: Ries Al
Foilsithe / Cruthaithe: (2004)

Employer Brand
de réir: Barrow, Simon
Foilsithe / Cruthaithe: (2005)

Brand Meaning
de réir: Batey, Mark
Foilsithe / Cruthaithe: (2008)

Employer Brand
de réir: Barrow, Simon
Foilsithe / Cruthaithe: (2005)

Strategic Brand Management
de réir: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Foilsithe / Cruthaithe: (2008)

Brand Bubble: Looming Crisis in Brand Value
de réir: Gerzema John
Foilsithe / Cruthaithe: (2008)

Best of Branding \: Best Practices in Corporate Branding
de réir: Gregory James R.
Foilsithe / Cruthaithe: (2004)

Brand immortality how brands can live long and prosper
de réir: Pringle, H
Foilsithe / Cruthaithe: (2009)

Brand immortality : How brands can live long and proper
de réir: Pringle, Hamish
Foilsithe / Cruthaithe: (2009)

Brand immortality : How brands can live long and proper
de réir: Pringle, Hamish
Foilsithe / Cruthaithe: (2009)

Brand Breakout
de réir: Kumar, Nirmalya
Foilsithe / Cruthaithe: (2013)

Wiki Brands
de réir: Moffitt, Sean
Foilsithe / Cruthaithe: (2011)

How Brands Become ICONS
de réir: Holt, Douglas B
Foilsithe / Cruthaithe: (2004)

How Brands Become ICONS
de réir: Holt, Douglas B
Foilsithe / Cruthaithe: (2004)