Gothelf Jeff & Seiden Josh. (2017). Sense & Respond: How successful organizations listen to customers and create new products continuously. HBRP.
Chicago Style (17th ed.) CitationGothelf Jeff and Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. USA: HBRP, 2017.
MLA (9th ed.) CitationGothelf Jeff and Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. HBRP, 2017.
Warning: These citations may not always be 100% accurate.