APA (7th ed.) Citation

Gothelf Jeff & Seiden Josh. (2017). Sense & Respond: How successful organizations listen to customers and create new products continuously. HBRP.

Chicago Style (17th ed.) Citation

Gothelf Jeff and Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. USA: HBRP, 2017.

MLA (9th ed.) Citation

Gothelf Jeff and Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. HBRP, 2017.

Warning: These citations may not always be 100% accurate.