Gothelf Jeff & Seiden Josh. (2017). Sense & Respond: How successful organizations listen to customers and create new products continuously. HBRP.
Citace podle Chicago (17th ed.)Gothelf Jeff a Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. USA: HBRP, 2017.
Citace podle MLA (9th ed.)Gothelf Jeff a Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. HBRP, 2017.
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