Gothelf Jeff & Seiden Josh. (2017). Sense & Respond: How successful organizations listen to customers and create new products continuously. HBRP.
Citação norma ChicagoGothelf Jeff and Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. USA: HBRP, 2017.
Citação norma MLAGothelf Jeff and Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. HBRP, 2017.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.