Gothelf Jeff & Seiden Josh. (2017). Sense & Respond: How successful organizations listen to customers and create new products continuously. HBRP.
Chicago-referens (17:e uppl.)Gothelf Jeff och Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. USA: HBRP, 2017.
MLA-referens (9:e uppl.)Gothelf Jeff och Seiden Josh. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. HBRP, 2017.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.