Peppers Don & Rogers Martha. (2005). Return On Customer: Creating maximum value from your scarcest resource. Currency Books & Doubleday Books.
Chicago Style (17th ed.) CitationPeppers Don and Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. NewYork ,USA: Currency Books & Doubleday Books, 2005.
MLA (9th ed.) CitationPeppers Don and Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. Currency Books & Doubleday Books, 2005.
Warning: These citations may not always be 100% accurate.