APA (7th ed.) Citation

Peppers Don & Rogers Martha. (2005). Return On Customer: Creating maximum value from your scarcest resource. Currency Books & Doubleday Books.

Chicago Style (17th ed.) Citation

Peppers Don and Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. NewYork ,USA: Currency Books & Doubleday Books, 2005.

MLA (9th ed.) Citation

Peppers Don and Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. Currency Books & Doubleday Books, 2005.

Warning: These citations may not always be 100% accurate.