Cita APA (7th ed.)

Peppers Don & Rogers Martha. (2005). Return On Customer: Creating maximum value from your scarcest resource. Currency Books & Doubleday Books.

Cita Chicago (17th ed.)

Peppers Don i Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. NewYork ,USA: Currency Books & Doubleday Books, 2005.

Cita MLA (9th ed.)

Peppers Don i Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. Currency Books & Doubleday Books, 2005.