Cita APA (7a ed.)

Peppers Don & Rogers Martha. (2005). Return On Customer: Creating maximum value from your scarcest resource. Currency Books & Doubleday Books.

Cita Chicago Style (17a ed.)

Peppers Don y Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. NewYork ,USA: Currency Books & Doubleday Books, 2005.

Cita MLA (9a ed.)

Peppers Don y Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. Currency Books & Doubleday Books, 2005.