Peppers Don & Rogers Martha. (2005). Return On Customer: Creating maximum value from your scarcest resource. Currency Books & Doubleday Books.
Style de citation Chicago (17e éd.)Peppers Don et Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. NewYork ,USA: Currency Books & Doubleday Books, 2005.
Style de citation MLA (9e éd.)Peppers Don et Rogers Martha. Return On Customer: Creating Maximum Value from Your Scarcest Resource. Currency Books & Doubleday Books, 2005.
Attention : ces citations peuvent ne pas être correctes à 100%.