APA (7th ed.) Citation

Zaltman Gerald. (2003). How Customers Think: Essential insights into the mind of the market. HBSP.

Chicago Style (17th ed.) Citation

Zaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. USA: HBSP, 2003.

MLA (9th ed.) Citation

Zaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. HBSP, 2003.

Warning: These citations may not always be 100% accurate.