Cita APA (7th ed.)

Zaltman Gerald. (2003). How Customers Think: Essential insights into the mind of the market. HBSP.

Cita Chicago (17th ed.)

Zaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. USA: HBSP, 2003.

Cita MLA (9th ed.)

Zaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. HBSP, 2003.