APA-viite (7. p.)

Zaltman Gerald. (2003). How Customers Think: Essential insights into the mind of the market. HBSP.

Chicago-viite (17. p.)

Zaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. USA: HBSP, 2003.

MLA-viite (9. p.)

Zaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. HBSP, 2003.