Zaltman Gerald. (2003). How Customers Think: Essential insights into the mind of the market. HBSP.
Citação norma ChicagoZaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. USA: HBSP, 2003.
Citação norma MLAZaltman Gerald. How Customers Think: Essential Insights into the Mind of the Market. HBSP, 2003.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.