Woodcock Neil & Stone Merlin. (2003). Customer Management Scorecard: Managing CRM for profit. Kogan Page Publisher.
Style de citation Chicago (17e éd.)Woodcock Neil et Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. London: Kogan Page Publisher, 2003.
Style de citation MLA (9e éd.)Woodcock Neil et Stone Merlin. Customer Management Scorecard: Managing CRM for Profit. Kogan Page Publisher, 2003.
Attention : ces citations peuvent ne pas être correctes à 100%.