APA (7th ed.) Citation

Reichheld, F. F. (2006). The ultimate question: Driving good profits and true growth (NA.). Harvard Business School Press.

Chicago Style (17th ed.) Citation

Reichheld, Frederick F. The Ultimate Question: Driving Good Profits and True Growth. NA. USA: Harvard Business School Press, 2006.

MLA (9th ed.) Citation

Reichheld, Frederick F. The Ultimate Question: Driving Good Profits and True Growth. NA. Harvard Business School Press, 2006.