APA (7th ed.) Citation

Ries, A. (2002). Fall of advertising and the rise of PR (NA.). Harper Collins.

Chicago Style (17th ed.) Citation

Ries, Al. Fall of Advertising and the Rise of PR. NA. New York: Harper Collins, 2002.

MLA (9th ed.) Citation

Ries, Al. Fall of Advertising and the Rise of PR. NA. Harper Collins, 2002.