Ries, A. (2002). Fall of advertising and the rise of PR (NA.). Harper Collins.
Chicago Style (17th ed.) CitationRies, Al. Fall of Advertising and the Rise of PR. NA. New York: Harper Collins, 2002.
MLA (9th ed.) CitationRies, Al. Fall of Advertising and the Rise of PR. NA. Harper Collins, 2002.
Warning: These citations may not always be 100% accurate.