Cita APA (7th ed.)

Ries, A. (2002). Fall of advertising and the rise of PR (NA.). Harper Collins.

Cita Chicago (17th ed.)

Ries, Al. Fall of Advertising and the Rise of PR. NA. New York: Harper Collins, 2002.

Cita MLA (9th ed.)

Ries, Al. Fall of Advertising and the Rise of PR. NA. Harper Collins, 2002.