Cita APA (7a ed.)

Ries, A. (2002). Fall of advertising and the rise of PR (NA.). Harper Collins.

Cita Chicago Style (17a ed.)

Ries, Al. Fall of Advertising and the Rise of PR. NA. New York: Harper Collins, 2002.

Cita MLA (9a ed.)

Ries, Al. Fall of Advertising and the Rise of PR. NA. Harper Collins, 2002.