APA-referens (7:e uppl.)

Ries, A. (2002). Fall of advertising and the rise of PR (NA.). Harper Collins.

Chicago-referens (17:e uppl.)

Ries, Al. Fall of Advertising and the Rise of PR. NA. New York: Harper Collins, 2002.

MLA-referens (9:e uppl.)

Ries, Al. Fall of Advertising and the Rise of PR. NA. Harper Collins, 2002.